Successful account based marketing and how to achieve it

To achieve success in today’s world, it is important to stay up to date and adopt strategies that work. You can no longer be dependent on the strategies the businesses have been using since last many years. That’s because it is critical for your organization to stay current as your competitors may already have adopted these strategies to increase their revenue.

You must understand that there are numerous practices for business development but all may not work for you. You have to find the ones that are beneficial for your business because you do not want to spend time after the clients who are not interested in taking your services. This doesn’t mean that you need to give up all your traditional practices but you need to optimize your strategies to find out what works the best for you. This article discusses some of the best business development practices that can help you take your business to new heights.

Marketing Automation

The marketing automation strategy focuses on automating and simplifying the marketing processes and actions. This includes sending e-mails and managing social media. Marketing automation optimizes the working processes and eliminates the redundant processes. This not only saves times but also increases the effectiveness of a company.

Automation helps in timely communication and contributes to effective follow-ups and up-selling. Various surveys have suggested that marketing automation enables faster results and also provides advantages over the competitors.

Social Media Outreach

Social media is now known to be used for professional purposes. It has a huge user base from across the globe. It is considered among the most preferred B2B-centric platform. Social media is increasingly being used by the businesses to increase awareness of a brand or a product. It provides various benefits for business development. It helps in increasing B2B sales effectiveness. Known to be a great tool for business and commercial content distribution, social media is a very popular platform with the marketers.

It is very helpful in building trust with customers as it allows companies to demonstrate their expertise to the target audience. It not only helps in spreading information about a new product but also improves conversions.

Demand Generation

Demand generation is the process of making the prospects interested in your products or services. This requires you taking your prospect through the whole process of creating awareness of their problem which you have a solution for, to gaining their trust, and to making them interested in your products or services.

Lead Generation

Lead generation is about converting the interested prospects into names and contact details that can be followed up by your team. It helps in translating the interest into something actionable. One of the critical strategies being followed by businesses since always, lead generation has changed over the time. You should take a look at the lead generation practices you follow and make sure that you are up to date.


Retargeting can be defined as the process of following your visitors across the internet using the cookie-based technology. It is known to provide the most brand lift. Further, it allows effective customer targetting and therefore, is known to increase the response from the target audience by over 400%. Data suggests that it also increases the conversion rates and company’s effectiveness. It is increasingly being used by the businesses to acquire new customers.

Pay-per-click Advertising

Pay-per-click (PPC) advertising is based on the fact that the company only pays for the time somebody on internet clicks on their advertisement. PPC is known to contribute to simpler selling process as it works by employing keywords that are relevant to the target audience. It also increases the brand awareness. People are more likely to become aware of a brand that is placed first on Google.

Business development is not an easy task to do but it is increasingly becoming important for the progress of your company. Above strategies outline the importance of business development and how can it be achieved. MarkSpace Media provides support for business development using the strategies listed above. Our skilled team shortlists the practices that work best with your brand and then employ those to achieve the best results.